A stay true red. Featuring 90% pigment, each swipe provides bold, decadent color, while moisturizing Shea Butter and Vitamin E leaves lips soft and nourished, for a powerful pout that's a force to be reckoned with. These long-lasting, universally flattering, high-voltage color lipsticks are your answer for look-at-me lips, that feel comfortable—and a bit rebellious—all day.